Reach · for Clubs, chains & multi-branch organisations

Case study: 28 Rotary clubs, one campaign, 3,000+ people

For the first time, Rotary clubs across Thane, Navi Mumbai and beyond ran one co-branded stroke awareness campaign, with a live leaderboard. Here's how it works for any network of branches.

1 Nov 2026 · 3 min read

Getting one club to run a campaign is easy. Getting 28 to run the same campaign, at the same time, and see how they're doing together, is not. For World Stroke Day 2026, Rotary Club of Millennium City, Navi Mumbai brought clubs together on Askofy, and for the first time they ran it as one network.

Campaign still running: numbers below are progress as of 1 November 2026.

28 clubs

Rotary and Rotaract clubs across Thane, Navi Mumbai, Kalyan, Dombivli, Badlapur and even Jaipur.

3,004 participants

People who took the stroke lesson through a club's own link.

2,586 certified

86% of participants finished, passed and got a certificate.

6,600+ link opens

Club links were shared widely on WhatsApp, social media and at meetings.

The leaderboard: most people certified

Rotary Club of Thana West

890 certified · 1,017 started

RC Navi Mumbai Samaritans

357 certified · 390 started

RC Navi Mumbai Sunrise

178 certified · 205 started

RC Thane Ghodbunder Road

124 certified · 144 started

RC Badlapur Industrial Area

118 certified · 121 started

Size isn't everything. Rotary Club of Badlapur Industrial Area got 98% of the people who started all the way to a certificate. Navi Mumbai Valley Golfers (96%), Navi Mumbai Samaritans (92%) and Thane Uptown (88%) weren't far behind.

How it worked

1.One parent organisation
Rotary Club of Millennium City set up the campaign once, with the content and certificate ready to go.
2.A sub-unit for every club
Each club got its own link, QR code and place on the leaderboard, with its city and president listed.
3.Co-branded for every club
Each club's logo appeared on its lesson and certificates, alongside the shared campaign.
4.A lead in every club
Club presidents were invited as leads to see their own numbers and rally their members.
5.One live view
The parent saw all 28 clubs ranked side by side, updating as people finished.

Gamification that gets people moving

Live leaderboard

Clubs ranked by people certified. Friendly competition did the rest.

Needs a nudge

Clubs where nobody has started yet are flagged, so the parent knows exactly who to call.

No lead yet: invite

Spot clubs without a lead and invite one in a click.

Certificates to share

Every participant gets a branded certificate, and sharing it brings in the next wave.

Privacy built in: each club can keep participant names to itself. The parent organisation sees totals only, unless a club chooses to share details.

Not just for Rotary

Separate campaigns

✕Every branch starts from scratch
✕Different content, different quality
✕Numbers arrive in scattered spreadsheets
✕No way to see who's lagging

One network campaign

✓Set up once, launch everywhere
✓Same lesson, each branch's own brand
✓One live dashboard for everyone
✓Leaderboard and nudges built in

✓Rotary, Lions, Inner Wheel and Rotaract districts
✓Hospital chains with many locations
✓Companies with branches, plants or regional offices
✓School and college groups
✓NGOs with chapters across cities
✓Franchises and retail networks

Run your next campaign across every branch, club or location.

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Quick answers

How many sub-units can we have?＋

As many as you need. This campaign ran 28 clubs from one parent, and each sub-unit can have its own units below it.

Can each branch use its own logo?＋

Yes. Each sub-unit's branding appears on its lesson and certificates, alongside the parent campaign.

What does the parent organisation see?＋

Every sub-unit ranked with opens, started and certified. Participant names are visible only where a sub-unit chooses to share them.

Do we need to set up each branch ourselves?＋

No. We can create the sub-units for you, and you invite a lead for each one.